EasyJet x Eurovision
As the Official Airline of the Eurovision Song Contest, easyJet's "It’s Your Show, Get Out There" campaign brought the joy of travel and Eurovision to life with three party flights to Malmö and a vibrant fan village activation. Collaborating with the team at Muster, we curated and executed these experiences, delivering print, digital, and motion collateral perfectly aligned with the easyJet brand.
Digital/Motion Graphics
Print Design
Promotion Collateral
Campaign & Event Outcomes
Impressions
45
Across various channels
Brand Growth
4
Increase in brand value/reputation
(as measured by
YouGov Brand index)
Engagement
123
Growth in market share
Event Activation
In Flight Experience
Travellers from London Gatwick to Copenhagen had a trip to remember on their EasyJet flight, with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi.
In village Experience
We created a Sky High Stage Dive experience where fans could slo-mo stage dive into a huge pit of foam. The very best sky-high stage dives then won tickets to the Eurovision Grand Final with each attempt captured as an animation to be shared across social media.
In Flight Creative Collateral
In Village Creative Collateral
Various print, motion and digital materials were designed created for the in village event activation. This included large scale prints, window vinyls, flags, apparel, social media advertising, video and motion graphics for live at the event as well as promotional collateral.
Event Collateral – Motion Graphics
