To help launch the new Lexus LBX, the team at Muster – London, including myself, pitched and delivered a series of events that reimagined the static vehicle display into a fame-first series of content engine events.
These 3 events which took place in Milan, London and Paris, used an everyday driving location unique to each city and twisted the tropes to create unique Lexus LBX-only moments for content capture and the public.