Functional Self
Functional Self, a health company offering premium supplements and coaching, wanted to boost sales and expand its reach. Partnering with the team at Skipper & Skipper, I helped develop a digital and social campaign to enhance audience engagement and drive conversions.
Design and development of campaign brand & identity.
Web Design
Full design of UI and web elements for responsive website.
Art Direction
Creative art direction/development of brand and campaign visuals.
Social Media
Conceptual and digital design for static and moving social media assets.
Social Media & Art Direction
A new branded digital and social media campaign based around the concept of ‘Own Your Health’ was developed as a vehicle to connect with the existing and potential customer. ‘Own Your Health with Functional Self’ championed the idea of taking ownership of your own health with a toolkit of information, products and inspiration. A new campaign logo and brand refresh was delivered as part of the strategic push.
Custom Icon Design
Web & UI Design
To support the ‘Own Your Heath’ campaign launch, I designed a refreshed website UI and a series of targeted landing pages, enhancing both conversion rates and brand equity.
