Lexus LBX Campaign Event Activation
To support the launch of the new Lexus LBX, our team at Muster - London, including myself, conceptualised and executed a series of events that transformed traditional static vehicle displays into dynamic, content- driven experiences.
Held in Milan, London, and Paris, these three events showcased everyday driving locations unique to each city, with creative twists to create exclusive Lexus LBX moments for content capture and public engagement.
Digital/Motion Graphics
Print Design
Promotion Collateral
Lexus Event 1 – Milan, Italy
The Extraordinary Car Wash
Lexus Event 1: Milan
The Extraordinary Car Wash experience in Milan included a calming soaking zone, a maze of life-sized rollers and billowing ribbon behind the LBX static display to create a sense of movement during the height of summer in Italy. My task was to create a visual identity for the event that captured its essence while aligning with the Lexus LBX brand. The final design reflected the ambiance and feel of being inside a car wash, which was adapted for the front hoarding at the event entrance.
Designed & Branded Collateral
I developed an additional complementary visual identity for the interior of the event space. This design was intended to enhance the colour of the Lexus LBX on display and to establish a contrasting experience between the exterior and the interior of the event. Both visual identities were incorporated into the event’s print and digital promotional materials.
Social Media Event Promotion
Lexus Event 2 – London, UK
The Extraordinary Car Park
Lexus Event 2: London
The Extraordinary Car Park transformed an underground concrete basement in London, into a multi-sensory and immersive light gallery with gesture, voice and even pulse activated art installations. My task was to conceptualise and implement a visual identity for the event that would encapsulate the essence of the occasion while aligning with the Lexus LBX brand. The final result was a visual representation that embodied the aesthetics, ambiance, and illumination of a stylised car park experience.
Social Media Event Promotion
Lexus Event 3 – Paris, France
The Extraordinary Boulangerie
Lexus Event 3: Paris
The Extraordinary Boulangerie converted a traditional Parisian bakery into an immersive culinary experience ft Michelin star chef, Mory Sacko. Guests stepped through ingredients, food prep and the dramatic sounds of extraordinary tastes before reaching the featured LBX in the centre.
My task was to conceptualise and execute a visual identity that captured the aesthetics and experience of a Parisian boulangerie through texture and colour palette.
Designed & Branded Collateral
The key visual identity and texture was adapted and used to cohesively to brand the event space, print and digital collateral. The output included large scale vinyl prints, a large print wall bread display, small print material including menus, plaques and packaging, motion graphics as well as social and web marketing assets.
Social Media Event Promotion