Mint Logo White

Mint Fitness Rebrand, Website

& Social Media

Mint is a boutique fitness studio brand based in New Zealand. Mint Fitness required an identity rebrand and visual creative direction to encapsulate their ethos and continued expansion. A new logo, brand mark, visual identity and assets were created based on their target market and core fundamentals.

Creative Direction

Creative direction/development of brand & identity.

Web Design

Full design of UI and web elements for responsive website.

Logo Artwork

Logo concepts, creation & artwork development.

Promotion Collateral

Creation of digital, social and print collateral to promote Mint.

Mint Logo Concepts
Mint Logo Concepts 02

Brand & Logo Development

Mint required a full redesign to evolve their current branding to a more modern and friendly identity. The arrangement of the new Mint logo mixes together bold strokes and swooping letter forms which strongly pronounces the brand in a memorable and identifiable way.

After a number of concepts were presented to the client, a final option was chosen, refined and evolved into a full brand strategy and identity.

The Mint Fitness colours are critical elements of the visual identity and have been delicately blended as an impactful representation of their whole health approach. The are used to portray a naturally flourishing physical, mental and environmental energy. 

Mint Logo Concepts
Mint Logos Evolution
Mint Branding Guidelines
Mint Logos Layout
Mint Logos

UI and Web Design

The Mint Fitness website was redesigned to incorporate the new brand identity and strategy. The client required a new website that provided a members area, services outline, membership sign up and class timetables.

Mint Website Home Page Design

Social Media Design

The visual tone used for Mint throughout social media is a down to earth depiction of life in action – Cultural, urban and in the moment. The social media strategy was specifically designed to make sure there was not staged or overly curated settings or poses. Wherever possible the social media should try to capture the moment between the moments. The raw, real moments. Whether portraying lifestyle moments, nutrition, exercise of mindful moments, the Mint imagery must feel natural and expressive.

With this in mind an array of social media posts and guides were created to define the brand.

Mint Social Examples
Mint TShirt