Project You
Project You is a wellness brand aimed at guiding individuals toward holistic growth. Project You offers a wellness app, a self-help book, coaching services and a proposed transformational reality TV show with accompanying soundtrack album. Working with the agency Skipper & Skipper, I was commissioned to elevate the brand identity and create a cohesive design system that could scale across app, web, social, and promotional marketing content.
Design and development of campaign brand & identity.
App & Web UI Design
Full design of App and Web design for native a app and responsive website.
Art Direction
Creative art direction/development of brand and campaign visuals.
Social Media
Conceptual and digital design for static and moving social media assets.
Project You App UI Design
The Project You app was created to deliver a holistic approach to customised workout and nutrition plans with tools for tracking physical activity, caloric intake, and overall health. It also featured guided meditation, breathing exercises, and follow-along workout videos.
The challenge was unifying these diverse functions into a cohesive, visually appealing product that could compete with established apps like Centr, Calm, and Sweat. I designed a clean, intuitive UI that made features e ortless to use, with a minimalist aesthetic that reflected the brand’s calming philosophy and kept the experience simple and engaging.
Social & Performance Marketing Creative
Web & UI Design
To unify all of Project You’s offerings under a single brand proposition, I designed and developed a streamlined, mobile-optimised website. The experience focused on smooth transitions and multi-step animations that told the brand’s story and reflected its fluid, holistic aesthetic.
The result was a mobile-first, modern platform that tied the entire ecosystem together and gave the brand a strong digital presence.
