Lumify Energy Branding & Web Design
Lumify Energy is a UK business lighting the way for a more transparent renewables industry. Building upon an existing logo, my task was to create a unique and appealing brand identity and set of communication tools that enable clear understanding of their offering and the value they provide.
Design and development of brand & identity.
Web Design
Full design of UI and web elements for responsive website.
Art Direction
Creative art direction/development of brand and visuals.
Promotion Collateral
Creation of digital, video and print collateral.
Brand Development
To transform the Lumify Energy into a standout brand in the renewables sector, I helped developed an art direction that combined a unique illustrative style with vibrant natural environments. Lumify Energy’s visual identity was designed to project the bright future the brand believes in. Bold bright colours and contrasting elements were implemented as part of the visual palette to champion this message.
This visual identity was compiled into an extensive brand guideline document to insure consistency as the brand continues to expand.
Web & UI Design
Lumify Energy exists to make the complex simple for people managing renewable energy sites. I applied the same ethos to designing and developing the brand’s website – with simplicity and clarity as our north star for UX, UI, overall design and copywriting.
