'Time Is Now Project Outline
'Time Is Now' is a song released by British band 'Harriet Comfort'. The band required digital and print artwork for the single release on streaming platforms, online networks and vinyl. The band also needed a motion graphic lyric video and promotional assets for the release.
Creation of a professional lyric video based on the 'Time Is Now' artwork & concept for promotional use on YouTube & Facebook.
Promotional Collateral
Creation of YouTube, Spotify and promotional banners, posters & collateral to promote the release of the new song online.
Artwork
Concept & creation of digital + print artwork for the single release on digital streaming, online networks & CD mediums.
Social Media
Creation of Instagram and Facebook collateral to promote the release of the single.
'Time Is Now' Concepts & Artwork
The ‘Time Is Now’ artwork concept was influenced by the lyrical content and commentary within the song about standing up for global warming. Several concepts were generated for the band before settling on the final artwork. The final artwork for ‘Time Is Now’ artwork was created using photoshop image manipulation, digital painting and composition techniques.
A key factor in the creation of the artwork was the ability for the concept to be adaptable over a variety of mediums. The artwork needed to work in digital and print forms as well as be adaptable for video concepts, social media posts and easily visible on online streaming platforms.
The lyric video for Time Is Now was created after the song release to help promote the track and the band. The video features a heavy use of motion graphics mixed with video footage and kinetic typography to help portray the lyrical theme of the track.
Social Media Assets &
Promotional Collateral
Along with the the finished release artwork, the band required a variety of assets and collateral to help with promotion of the release. These assets included social media image and video posts using and animating the release artwork. The band also required the artwork redesigned to fit over a variety of platforms and mediums including Spotify banners, physical posts and vinyl records.
